St.Regis

In a world where luxury meets heritage, a new sartorial alliance is born. Our brand was joined forces with the newly opened St. Regis Belgrade to create an exclusive collection of luxury sleepwear—an ode to timeless elegance that celebrates the art of refined relaxation.

Inspired by the iconic motifs of both houses, the collection effortlessly intertwines the St. Regis diamond pattern—a hallmark of sophistication and grandeur—with the delicate allure of the orchid, the signature emblem of the Zabunović brand. The result? A exquisite pajamas that transcend the traditional notion of sleepwear, bringing couture craftsmanship to every dream-filled night.

“Creating this collection was about merging two stories, two aesthetics, and two worlds of luxury into a seamless narrative,” says Zabunović. “St. Regis embodies opulence and a rich history of impeccable service, while our brand draws upon the elegance and strength of nature, personified through the orchid. The pattern we’ve developed together mirrors this dialogue, where structured geometric lines meet soft, organic shapes, capturing the essence of both brands.”

The collaboration arose naturally from a shared vision: to craft pieces that reflect not only the ultimate in comfort and style but also evoke a sense of place and exclusivity. Every detail of these bespoke pajamas, from the rich fabric to the  motifs, is a tribute to the discerning guest who values both quality and uniqueness.

Available exclusively at the St. Regis Belgrade, this collection sets a new standard for luxury lifestyle offerings, making it a must-have for guests looking to indulge in the extraordinary.

For both brands, this is just the beginning. As they lay the groundwork for a series of exclusive collaborations, the synergy of St. Regis’s sophistication and Zabunović’s distinct design vision is set to redefine what it means to live—and sleep—in style. Because, when two icons come together, the result is nothing short of fashion history in the making.